PsychologyThe Mere Exposure Effect
We prefer things we're familiar with. Repeated exposure increases liking, even without conscious awareness.
SpaceNeptune Was Found With Maths
Neptune was the first planet found by calculation before anyone saw it.
MoneyThe Mental Accounting Trap
People treat money differently based on where it came from. Tax refunds feel like found money.
BooksDopamine Nation by Anna Lembke
Pleasure and pain sit on 2 sides of a balance in the brain. Every hit tips it one way.
ScienceThe First X-Ray Was a Hand
In November 1895, Wilhelm Röntgen noticed a screen glowing across his lab.
ProductivityLong Hours Don't Add Output
A Stanford economist studied munitions workers in the First World War. Past 50 hours, output flattened.
PhilosophyPlato's Allegory of the Cave
Prisoners spend their whole lives chained in a cave, facing a wall, watching shadows.
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